ABA Centers Structural Redesign

A structural redesign proposal for a therapy services website, using WordPress as a headless CMS and a modern frontend built with Next.js, TypeScript, GSAP, and Tailwind CSS.

Overview

ABA Centers is a redesign proposal focused on improving the structure, clarity, and frontend experience of a therapy services website. The concept separates content management from presentation by using WordPress as a headless CMS and a custom Next.js frontend.

The goal is to create a site that feels more organized, easier to navigate, and more scalable for service content, locations, landing pages, and future marketing needs.

Role

Structural redesign, frontend architecture, headless WordPress planning, Next.js and TypeScript development, Tailwind implementation, GSAP interaction planning, and Codex-assisted optimization.

Challenge

Therapy websites need to communicate trust, services, eligibility, locations, and next steps with very little friction. The challenge was to propose a cleaner structure while keeping the system flexible enough for content teams and performant enough for a modern marketing site.

Solution

• Proposed a headless architecture with WordPress managing content and Next.js handling the frontend.
• Used TypeScript and Tailwind CSS for a cleaner, more maintainable interface layer.
• Planned GSAP interactions to make key transitions feel polished without making the site heavy.
• Used Codex to speed up implementation decisions, refactor components, and optimize results.

Outcome

The proposal creates a stronger technical and content foundation for a therapy services brand: faster frontend delivery, cleaner content workflows, and a structure that can scale across services and locations.