SproutLoud Website

A corporate website rebuilt from scratch in WordPress, combining storytelling, structured content, marketing integrations, accessibility, SEO, and hiring workflows.

Overview

SproutLoud was a distributed marketing technology company later acquired by Ansira. The original site no longer exists publicly, so this portfolio keeps the work represented through a self-hosted semi-demo.

I rebuilt the website from zero, redesigned the storytelling, and created a WordPress implementation that supported marketing pages, lead capture, accessibility requirements, SEO, and recruiting flows.

Role

WordPress development, ACF architecture, frontend implementation, storytelling redesign, Pardot form integration, SEO implementation, WCAG 2.0 accessibility work, and JazzHR API integration.

Challenge

The site needed to explain a complex B2B marketing platform in a clearer way while staying flexible for the marketing team. It also needed to connect with third-party systems for forms and careers without becoming fragile or difficult to maintain.

Solution

• Redesigned the website narrative so product value, audiences, and business outcomes were easier to understand.
• Built reusable WordPress sections with ACF so marketing pages could be composed without custom code each time.
• Integrated Pardot forms for campaign and lead generation workflows.
• Implemented SEO and accessibility improvements aligned with WCAG 2.0 expectations.
• Connected JazzHR API data to support recruiting content and job listings.

Outcome

The final site gave SproutLoud a more flexible marketing platform and a clearer story for prospects, partners, and candidates. Even though the production site now redirects after the acquisition, the work remains one of my most complete WordPress builds.