Lavazaz Website Redesign

A full WordPress redesign for a laundry service business, rebuilding the site architecture, service content, SEO foundation, photography direction, and custom editing workflow.

Overview

Lavazaz had an outdated website that had not evolved with the business since 2019. The redesign focused on turning a static, aging presence into a clearer digital experience for customers looking for laundry services, prices, service coverage, and direct contact options.

The work combined content strategy, information architecture, SEO planning, WordPress development, and a custom ACF structure that makes the site easier to maintain without breaking the design.

Role

Full website redesign, WordPress development, ACF implementation, content organization, SEO structure, visual cleanup, and AI-assisted development optimization with Codex.

Challenge

The previous site no longer reflected the quality of the brand or the way customers search for laundry services. Content was fragmented, the service structure was hard to scan, and the site needed a cleaner foundation for local SEO.

Solution

• Redesigned the full website experience around services, customer needs, and conversion paths.
• Reorganized content so visitors can quickly understand what Lavazaz offers and how to request service.
• Built the site in WordPress with ACF for reusable, structured content blocks.
• Improved the SEO base with clearer page hierarchy, service copy, metadata planning, and cleaner markup.
• Optimized development workflows with Codex to move faster while keeping the implementation maintainable.

Outcome

The new site gives Lavazaz a more current, trustworthy, and service-focused digital presence. It is easier to update, easier for customers to understand, and better prepared for search visibility and future marketing work.